How Tandym Transformed Payments with Merchant-First Credit Cards and Personalized Customer Experiences
Discover how Tandym revolutionizes payments through Merchant-First Credit Cards, enriching customer journeys by leveraging Rutter's universal API for seamless commerce integrations.
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The Power of Integration
David recognized the critical importance of commerce integrations to their product in the early days. By unlocking access to customer purchase data on e-commerce platforms such as Shopify, Magento, and WooCommerce, they equipped merchants using Tandym with the insights necessary to tailor the customer experience optimally.
Data on customer order histories, purchase frequency, and product preferences empower Tandym's merchants to craft targeted marketing messages, driving conversion rates and enhancing the customer journey.
The 'Buy vs Build' Dilemma
As a startup, Tandym had to balance numerous priorities. David explained how strategic resource allocation led them to prefer investing in their core product development over building individual integrations for various e-commerce platforms.
Tandym envisages a future where additional coverage through a universal API enables them to extend their customer reach.
Tandym's agility as a startup is one of its greatest assets. Engaging Rutter for customer integration needs was a strategic move that fast-tracked Tandym's market entry.
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Looking Ahead: Leveraging Unique Data for SMB Lending and Personalized Product Offerings
With Rutter unlocking access to a wealth of commerce endpoint data, Tandym is set to redefine the future of merchant-first card offerings.
Tandym's future plans include launching a lending product for merchants, with this unique data informing their underwriting models.
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