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November 3, 2022 11:00 AM
Watch a panel discussion with Shanif Dhanani, CEO of Apteo, and Mike Artime, Founder of Ecom Honey. Shanif and Mike have built their businesses around the idea that e-commerce data from merchants can be analyzed to drive personalization and grow sales. We spent time digging deeper into the data sources they use, examples of increased performance, and how any company serving e-commerce merchants can use data to improve merchants’ performance.