Onboarding a new merchant requires them to upload their entire catalog, either manually or via a formatted CSV upload. Merchants looking to sell on your marketplace drop off because this is tedious.
Integrating with a new e-commerce platform requires learning new APIs for creating products & fulfilling orders, and creating a completely new codebase to maintain.
Rutter provides a single API and data format for syncing catalog information for retailers on any existing marketplace or storefront.
Write code once and launch on 15+ e-commerce platforms with zero maintenance cost going forward.