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February 6, 2023

Top 10 Accounting Platforms for Ecommerce Companies

David Ongchoco
Growth Lead @ Rutter
at Rutter
Contact Sales

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Rutter sits in the intersection of ecommerce and accounting where we help companies build integrations to these various platforms through our Universal Ecommerce and Accounting API.

We outline how ecommerce companies should think about which providers to go with and what the top accounting platforms are for ecommerce companies. We included more general cloud-based accounting software companies and ecommerce specific accounting platforms and solution providers.

When deciding what platform to go with, some of the key criteria one should think about include:

1. Platform integrations

Your accounting software should easily integrate with your ecommerce platform such as Amazon, Shopify, WooCommerce, BigCommerce, Wix, etc. Through these integrations, you can automatically update your inventory levels, taxes, payments collected, and more.

2. Comprehensive reports

Most major accounting softwares offer basic reporting. If your ecommerce business expects rapid growth, you will need  advanced reporting. Each of the accounting software offer various levels of reporting with some being more advanced than others and providing more sophisticated analysis around your inventory and financials.

3. Full Product Suite

Some accounting software providers provide additional product lines in marketing, inventory management, CRM and more. Depending on your needs as a ecommerce business, it could be important to pick a solution that provides you with the full suite beyond just accounting software.

4. 24/7 Support

24/7 support is necessary given accounting is one of the core systems of your business. It’s important to check out support ratings and reviews to see how a software companies’ customer support holds up and what type of support they provide to their customers.

5. Setup Costs & Ease of Onboarding

Players like Quickbooks and Wave are tailored towards SMBs and are very easy to get started with while companies like NetSuite are a lot more robust but requires a lot more customization and setup.

List of Top Accounting software companies for Ecommerce:

  1. QuickBooks - QuickBooks is the most popular accounting software that offers a variety of features, including invoicing, expense tracking, and inventory management. 70% of small businesses in the world use Quickbooks Online or Desktop. It also offers integrations with ecommerce platforms such as Shopify, BigCommerce, and Magento.
  2. Xero - Xero is a cloud-based accounting software that offers a variety of features, including invoicing, expense tracking, and inventory management. It offers a complete feature set like QuickBooks, but at a fraction of the cost. Xero also offers unlimited seats which is great for teams that want multiple users.
  3. A2X - A2X is an accounting software that specializes in accounting for ecommerce businesses. It offers automatic syncing of ecommerce data and streamlined accounting processes, making it easy to manage financials and keep track of your business performance.
  4. Wave Accounting - Wave offers basic accounting features like invoicing and expense tracking. It’s most well known for being relatively easy to get up and running and is great for smaller ecommerce businesses.
  5. FreshBooks - FreshBooks started primarily as invoicing software but now offers most accounting features. FreshBooks speciality is working with service-based ecommerce businesses like custom crafts, online coaching, or other individualized online businesses.
  6. Zoho Books - Zoho Books is a cloud-based accounting software that offers invoicing, expense tracking, and inventory management. Zoho Books is great for small businesses that are already using other Zoho applications for inventory, invoicing or customer relationship management.
  7. Bench - Bench is a bookkeeping service that automates the process of data entry, financial statement preparation, and reporting. Bench is great for companies that needed more expert help and sophisticated reporting. They offer an expert bookkeper to call whenever you need it.
  8. Xendoo - Xendoo provides in-house CPAs prepare and file your business tax returns all under the same roof as Xendoo bookkeepers – located in the U.S. Xendoo works with Quickbooks and Xero and focuses on small businesses.
  9. Finaloop - Finaloop provides a tailored software for ecommerce accounting with full bookkeeping & tax service for DTC/ecomm brands. Their robust integrations with ecommerce platforms provide their customers with real-time flawless financials 24/7.
  10. NetSuite Commerce - NetSuite offers a specific product line focused on Ecommerce that provides not only accounting and financial software but the full suite as a cloud-based ERP player. Bigger ecommerce businesses turn to NetSuite because of its robust functionality and SuiteApps ecosystem.

These are just a few examples of startups that offer accounting solutions for ecommerce companies. It's always a good idea to research and compare different options to find the one that best fits your business's needs.

If you’re a developer or company looking to build on top of accounting or ecommerce APIs, Rutter has built a Universal API that helps companies integrate with Netsuite, Quickbooks, Xero, Zoho, Sage, Freshbooks, Amazon, Shopify, WooCommerce, BigCommerce, Wix, and more using one unified API. Learn more here.

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