How Baton Market Used Rutter To Build Their Quickbooks Desktop Integration to Launch their Product in 2 months
Discover how Baton Market accelerated its product launch in 2 months by leveraging Rutter's Accounting API for seamless QuickBooks Desktop Integration, enhancing data accessibility and reliability.
Trusted by leading B2B fintech companies
Learn how Rutter can help you accelerate your product roadmap, save engineering headaches, and grow revenue
About Baton Market
Industry: FintechCompany size: SMB
Key integrations: Quickbooks Desktop
Headquarters: Richmond, Massachusetts
Baton Market's mission is to give every small business owner - and future owner - the insight they need to plan their next big move. Baton is working to make small business ownership attainable for everyone by unlocking reliable data. Owners join Baton to get a free business valuation, a plan for growth with expertise from a network of trusted partners, and support selling their business when time is right.
Baton Market
Access Accounting Data Across Platforms
Business owners visit the Baton site and will typically search their business in their database to claim their profile and get a business valuation estimate based on their real financial data. In order to build an accurate valuation, Baton asks users to complete a KYC and KYB check, answer a short questionnaire, and share their financial records. Baton wanted to create an easy way for businesses to connect their financial accounting information through a self-serve integration flow to make it easy for any business to get started.Given Baton has limited engineering bandwidth as a startup, their team wanted to look for a third-party universal API provider who could help them connect to multiple accounting platforms like Quickbooks Online, Sage Intact, Freshbooks, NetSuite, and Quickbooks Desktop.
Existing Vendor Had a Low Connection Success Rate & Didn’t Support Quickbooks Desktop Baton had initially started using a different vendor for their Universal API solution in order to access data to help inform their valuation model. When working with the different vendor, the connection rate was very low, with only 30% of connections working and no information provided as to why their connections were failing.In addition, this other vendor also didn’t have an integration for Quickbooks Desktop which was a core integration the Baton team needed. Baton co-founder Jamie shared...
Streamlining Commerce Data via One API
The Baton team came across Rutter and was immediately impressed by how easy it was to quickly setup Rutter Link and to get started with various integrations.Jamie and the Baton Market team decided to go with Rutter because Rutter was able to help them not only onboard really quickly but also able to build out Quickbooks Desktop for the Baton Market team to help them launch on time. Jamie shared...
.png)
.png)
.png)
Building the Marketplace for Buying & Selling SMBs
Baton’s goal is to build a marketplace that will allow small business buyers and sellers to connect and begin negotiations around a valuation calculated by an objective third party. Baton wants to become the “Zillow for SMB Acquisition”.
In the next year, Baton has exciting plans to continue to build out not just their marketplace for buying and selling but also their service offerings to help business owners also grow and manage their businesses through a network of advisors and partners to tailor to every type of small business owner.
.png)
Ship robust integrations fast
Add, read, and write integrations to many accounting, commerce, and payment platforms with a Unified API.
