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How Flippa simplified integration management & saved $500k per year with Rutter

Learn how Flippa leverages Rutter’s Commerce API to maximize platform coverage and ship several new integrations at a fraction of the usual time and cost.

$500,000
saved per year on personnel and engineering costs
7
integrations shipped in 1 month with Rutter
Industry
Business marketplace
Key integration
PayPal, Square, Amazon (via Rutter’s Commerce API)
Contact Sales

Learn how Rutter can help you accelerate your product roadmap, save engineering headaches, and grow revenue

Speak To An Expert

“Staying up-to-date with 50+ partners and just as many API updates took valuable time and resources away from our team.”

Tony Xu
Head of Product
The problem

Thousands of marketplace listings require time-consuming integration upkeep

As the leading marketplace for online businesses, Flippa reviews thousands of listings every month. To ensure every listing goes live with accurate performance data, the Flippa team pulls critical metrics straight from the source, which requires integrations with platforms like Shopify, QuickBooks, and Stripe. For Tony Xu, Head of Product at Flippa, managing these partnerships had grown increasingly difficult. In his words:

“Staying up-to-date with 50+ partners and just as many API updates took valuable time and resources away from our team.” In response, Flippa began searching for a tool that would not only expand their platform coverage, but do so in a quick and cost-effective manner. Luckily, they soon found Rutter. “Building an integration in itself is a straightforward task. What comes afterward — the API updates, the partner meetings, the workflow mapping — was what kept us up at night for a long time. Thankfully, we found Rutter.“

"Building an integration in itself is a straightforward task. What comes afterward — the API updates, the partner meetings, the workflow mapping — was what kept us up at night for a long time. Thankfully, we found Rutter."

Tony Xu
Head of Product
The solution

Rutter’s single-schema API simplifies integration management & accelerates shipping times

When Flippa partnered with Rutter, they had one goal: Scale listing verification through greater platform coverage and with high-level data integrity. Rutter’s universal API that integrates with 40+ platforms was the perfect solution.

After a seamless onboarding, the Flippa team was amazed by the technical skill and speed with which Rutter delivered new integrations. Their team was finally able to:

  • Easily stay up-to-date with the latest API updates
  • Streamline workflow mapping thanks to Rutter’s universal schema
  • Increase their number of integrations shipped per month with platforms like PayPal, Square, and Amazon


Each improvement has become essential to efficient listing verification and sourcing accurate, live performance metrics. Even more, the Rutter team has become a trusted advisor to Flippa. As Tony explains, “Rutter has very strong expertise in the eCommerce field, which is an integral part of our business.”

"Rutter has very strong expertise in the eCommerce field, which is an integral part of our business.”

Tony Xu
Head of Product
The impact
$500,000 saved per year on personnel and engineering costs

Working with Rutter saves Flippa at least one partnership manager, a developer, and a product manager.

7 integrations shipped in 1 month with Rutter

After onboarding with Rutter, Flippa shipped new integrations with platforms like PayPal, Square, and Amazon in one month.

Easily stay up-to-date with the latest API updates

Rutter has very strong expertise in the eCommerce field and helps the Flippa team alleviate headaches in keeping their API compliant with the latest requirements.

The future

Thanks to Rutter, Flippa ships integrations 6x faster & saves half a million dollars per year

Working with Rutter has been a game-changer for Flippa, from our smooth client comms to the now-rapid shipping of platform integrations. Apart from elevating their service quality, Flippa’s team has seen impressive results, including:

  • $500,000 saved per year on personnel and engineering costs
  • 7 integrations shipped in 1 month with Rutter (vs. after 6 months in-house)


Looking forward, Tony emphasizes that Flippa is excited to keep growing their listings with Rutter: “The scale we’re building out with Rutter is absolutely incredible. We can’t wait to see what they have in store.”

"I could not recommend the Rutter team more. They respond almost instantly, and their engineers are very technically astute. Thanks to their API, integration building and maintenance have become a simple, straightforward experience."

Tony Xu
Head of Product

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