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The Modern Content & Tech Stack for B2B vs B2C E-Commerce

Watch a panel discussion hosted by Rutter with Justin King, the Chief Evangelist at Salsify, talk about trends in the modern e-commerce stack, why change management is critical for helping brands drive e-commerce adoption, why having a product content focus is core to any e-commerce strategy, the future of B2B vs B2C e-commerce and more.

Salsify is a leading player in the commerce experience and product information management space, and has raised over $400M in funding. Salsify works with leading brands like Coca-Cola, Libbey, Kraft Heinz, Columbia and Mars.

Rutter is a Universal API for AccountingCommerce. Rutter works with leading fintech and ecommerce enablement companies like Ramp, Mercury, Airwallex, CJ Dropshipping and more.

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