How Prodigi 7x'ed their total addressable market with Rutter

September 28, 2023

Impact summary

Built eCommerce integrations such as Shopify, Etsy 6x faster

Expanded into 7 new markets with new integrations

Launched integrations with 6 additional platforms in 12 months

How Prodigi 7x'ed their total addressable market with Rutter

Learn how Prodigi used Rutter’s Commerce API to expand into new markets and launch eComm integrations faster.

  • Built eCommerce integrations such as Shopify, Etsy 6x faster
  • Expanded into 7 new markets with new integrations
  • Launched integrations with 6 additional platforms in 12 months

“If we didn't have Rutter, we would have had to build this integration seven times over. The power of Rutter is to flip a switch and go live in seven different places.” - Kate Farrell, Product Manager at Prodigi

About

Prodigi is the world’s leading print on demand (PoD) platform that transforms artwork into high-quality prints and products for no upfront cost. Creatives love how Prodigi streamlines their logistics, handling printing, packing and dropshipping, which in turn helps them build global audiences while maximizing their profits. 

The problem

Prodigi makes it easier for artists to monetize their work by integrating with the eCommerce platforms they rely on, like Shopify. To do this, Prodigi already offered their own API and a Shopify integration, but their user base of creatives wanted Prodigi within even more platforms – specifically Etsy. 

Merchants loved Prodigi’s Shopify integration, but it had taken a year to build and required substantial ongoing maintenance. Replicating it across more platforms would mean building and maintaining multiple integrations, a huge undertaking for Prodigi’s in-house engineering team. 

The Etsy integration needed to happen — but Prodigi couldn’t justify another year of development time. They needed to shift the burden off their internal team, accelerate their speed to market, and meet merchants’ needs faster.

“Rather than building each integration from scratch, we sought a partner to open us up to all these new sales channels really quickly."
Kate Farrell
Product Manager
The solution

Rutter’s Commerce API was a perfect fit for Prodigi’s needs. Initially, they used Rutter to get set up on Etsy. Once they'd put in the initial work to build their merchant-facing UI, they were able to scale it across WooCommerce, Wix, Squarespace, and BigCommerce — without putting in the design work over and over again. 

In the past, merchants had to hop over to Prodigi’s own dashboard, and manually re-enter orders customers placed. Now, the two services are connected. With the Rutter-powered integrations, artists connect their store and automatically fulfill orders — letting Prodigi take care of printing, packing, and shipping worldwide. 

Without Rutter, Prodigi would have been starting from scratch, standardizing data and re-learning the nuances of every new platform. Rutter also made updating and maintaining the new integrations much easier. If Prodigi was building and maintaining integrations themselves, it would have taken a number of months to get each feature into the pipeline and shipped. 

“Once we launched our Etsy integration, it was literally a case of switching the integration on for the other platforms. We've only had to do the work once to open up to seven different markets.”
Kate Farrell
Product Manager
The impact
Built eCommerce integrations such as Shopify, Etsy 6x faster
Without Rutter, Prodigi would have been starting from scratch, standardizing data and re-learning the nuances of every new platform. If Prodigi was building and maintaining integrations themselves, it would have taken a number of months to get each feature into the pipeline and shipped.
Expanded into 7 new markets with new integrations
With the Rutter-powered integrations, artists connect their store and automatically fulfill orders — letting Prodigi take care of printing, packing, and shipping worldwide.
Launched integrations with 6 additional platforms in 12 months
Once they'd put in the initial work to build their merchant-facing UI, they were able to scale it across WooCommerce, Wix, Squarespace, and BigCommerce — without putting in the design work over and over again.
The future

Since partnering with Rutter a year ago, Prodigi has launched six eCommerce integrations, with one more on the way. Had they decided to build in-house, they could have launched just one single functional app in that time. 

  • Built eCommerce integrations such as Shopify, Etsy 6x faster
  • Expanded into 7 new markets with new integrations
  • Launched integrations with 6 additional platforms in 12 months

Moving forward, Rutter gives Prodigi the speed and agility to keep entering new markets and sales channels. Because Rutter makes the barrier of entry lower, the Prodigi team is excited to experiment with and test out more integrations, like TikTok, than they’d have the resources to build themselves. 

“We were looking for a partner to accelerate our growth across platforms, and open us up to different sales channels. That’s exactly what Rutter has done for us.”
Kate Farrell
Product Manager
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How Prodigi 7x'ed their total addressable market with Rutter

Discover how Prodigi multiplied their total addressable market by 7 through Rutter’s Commerce API, accelerating eComm integrations like Shopify and Etsy, and swiftly penetrating seven new markets.

6x
Acceleration in eCommerce integrations enabling rapid market penetration.
7
New markets entered with enhanced integrations, broadening the revenue streams.
Industry
Print on Demand (PoD)
Company Size
100-200
Location
Europe & USA
Key Integration
Shopify, Etsy, WooCommerce, Wix, Squarespace, BigCommerce (via Rutter’s Commerce API)

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Share this article:
“Rather than building each integration from scratch, we sought a partner to open us up to all these new sales channels really quickly."
Kate Farrell
Product Manager

How Prodigi 7x'ed their total addressable market with Rutter

Learn how Prodigi used Rutter’s Commerce API to expand into new markets and launch eComm integrations faster.

  • Built eCommerce integrations such as Shopify, Etsy 6x faster
  • Expanded into 7 new markets with new integrations
  • Launched integrations with 6 additional platforms in 12 months

“If we didn't have Rutter, we would have had to build this integration seven times over. The power of Rutter is to flip a switch and go live in seven different places.” - Kate Farrell, Product Manager at Prodigi

About

Prodigi is the world’s leading print on demand (PoD) platform that transforms artwork into high-quality prints and products for no upfront cost. Creatives love how Prodigi streamlines their logistics, handling printing, packing and dropshipping, which in turn helps them build global audiences while maximizing their profits. 

The problem

Prodigi makes it easier for artists to monetize their work by integrating with the eCommerce platforms they rely on, like Shopify. To do this, Prodigi already offered their own API and a Shopify integration, but their user base of creatives wanted Prodigi within even more platforms – specifically Etsy. 

Merchants loved Prodigi’s Shopify integration, but it had taken a year to build and required substantial ongoing maintenance. Replicating it across more platforms would mean building and maintaining multiple integrations, a huge undertaking for Prodigi’s in-house engineering team. 

The Etsy integration needed to happen — but Prodigi couldn’t justify another year of development time. They needed to shift the burden off their internal team, accelerate their speed to market, and meet merchants’ needs faster.

The solution

Rutter’s Commerce API was a perfect fit for Prodigi’s needs. Initially, they used Rutter to get set up on Etsy. Once they'd put in the initial work to build their merchant-facing UI, they were able to scale it across WooCommerce, Wix, Squarespace, and BigCommerce — without putting in the design work over and over again. 

In the past, merchants had to hop over to Prodigi’s own dashboard, and manually re-enter orders customers placed. Now, the two services are connected. With the Rutter-powered integrations, artists connect their store and automatically fulfill orders — letting Prodigi take care of printing, packing, and shipping worldwide. 

Without Rutter, Prodigi would have been starting from scratch, standardizing data and re-learning the nuances of every new platform. Rutter also made updating and maintaining the new integrations much easier. If Prodigi was building and maintaining integrations themselves, it would have taken a number of months to get each feature into the pipeline and shipped. 

“Once we launched our Etsy integration, it was literally a case of switching the integration on for the other platforms. We've only had to do the work once to open up to seven different markets.”
Kate Farrell
Product Manager
The impact
Built eCommerce integrations such as Shopify, Etsy 6x faster
Without Rutter, Prodigi would have been starting from scratch, standardizing data and re-learning the nuances of every new platform. If Prodigi was building and maintaining integrations themselves, it would have taken a number of months to get each feature into the pipeline and shipped.
Expanded into 7 new markets with new integrations
With the Rutter-powered integrations, artists connect their store and automatically fulfill orders — letting Prodigi take care of printing, packing, and shipping worldwide.
Launched integrations with 6 additional platforms in 12 months
Once they'd put in the initial work to build their merchant-facing UI, they were able to scale it across WooCommerce, Wix, Squarespace, and BigCommerce — without putting in the design work over and over again.
The future

Since partnering with Rutter a year ago, Prodigi has launched six eCommerce integrations, with one more on the way. Had they decided to build in-house, they could have launched just one single functional app in that time. 

  • Built eCommerce integrations such as Shopify, Etsy 6x faster
  • Expanded into 7 new markets with new integrations
  • Launched integrations with 6 additional platforms in 12 months

Moving forward, Rutter gives Prodigi the speed and agility to keep entering new markets and sales channels. Because Rutter makes the barrier of entry lower, the Prodigi team is excited to experiment with and test out more integrations, like TikTok, than they’d have the resources to build themselves. 

“We were looking for a partner to accelerate our growth across platforms, and open us up to different sales channels. That’s exactly what Rutter has done for us.”
Kate Farrell
Product Manager

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